Witt Italy
Naturalness and sustainability are the basis of Witt products, which range from ecological detergents to natural cosmetics and wellness products for the whole family.
Transparency is one of the fundamental principles for Witt: all cosmetics carry the Witt quality guarantee with clear and comprehensible compositions for everyone and the expiry date as a further guarantee of product freshness.
Witt Italia products are distributed through direct sales and a network of consultants spread throughout Italy.
Herbalist's shop Magentina
Since its inception, the philosophy of Erboristeria Magentina has been the valorization of all human knowledge, with the intent of creating a direct relationship between science, well-being, body care, tradition and spirituality and setting itself as its sole objective the psycho-physical and emotional health of the individual.
Founded in Magenta in 1978, in 2007 the company moved to Poirino, in the province of Turin, within the production plants of Witt Italia Group.
Currently the company distributes its products throughout the country in the best pharmacies, parapharmacies and herbalist shops. Speed and service are the essential prerogatives of our distribution.
Harmonies of Beauty
It is a line of natural cosmetics with phytoactives for the face and body with a particular focus on psycho-emotional well-being thanks to the presence of Bach flowers.
The company's goal is to combine the effectiveness of high-performance phytoactives with professional experience. Each product is subjected to functionality tests to meet the high standards of professionals and customers.
Nature Area
Area Natura Store is the new concept of stores owned by WITT ITALIA GROUP that unites all the brands of the group to allow the consumer to access the complete assortment of products.
Inside the store you can find ecological detergents, food supplements for the well-being of the organism and body of totally vegetal origin, conscious and sustainable cosmetics and care for small four-legged friends. Area Natura also shares the values of the other brands, in fact inside the store you can spend a real experience of well-being.
From the welcome to the possibility of testing the herbal tradition of the company through all the products in an elegant and natural environment where the experts will be able to find the natural solution for every need.
Our philosophy
The Witt Italia group bases its philosophy on very precise and rigorous cornerstones: effectiveness, safety, quality assurance, tradition & innovation.
Effectiveness, thanks to the work of the research and development laboratories, present within the headquarters, supported by the technical management that formulate directly within the headquarters and test the products in collaboration with the University of Ferrara.
Safety, due to strictly controlled industrial production techniques.
Quality Assurance for the choice of certified raw materials and thanks to a production department equipped with highly technological and modern equipment capable of guaranteeing excellent production standards.